MBP logo

MBP Moto was founded in 2022 by Keeway Motor Group. The recognizable MBP acronym carries meaning that lies at the heart of what we do. Firstly, all of our projects revolve around “MOTO” and two-wheeled innovation. Next, we chose to establish our headquarters in the heritage-rich city of “BOLOGNA”, selected for its Italian tradition and the region’s legacy in the motorcycle world. Lastly, we are driven by a strong “PASSIONE” that unites us with our customers and motorcycle enthusiasts across the globe. Being based in Bologna, MBP is continually inspired by its surroundings and channels the Italian sense of design. The geographical area has been iconic throughout the history of motorcycles and has given birth to so many successful brands and models. We want to continue and contribute to this tradition.

Everything starts with a hand-made sketch. We employ an artistic and thoughtful design process in which we carefully study all proportions, colors, materials, and surfaces of the developing products. Our creative team of designers embraces innovation and collaboration at all stages, from the intitial drawings until the final rendering.
MBP’s skilled design team is based in Italy at our motorcycle design house and works closely with colleagues from the Keeway Group R&D Center in Barcelona as well as remote team members across Europe. The geographical diversity brings in new ideas while our strong Italian heritage unifies criteria and design objectives for all motorcycles developed by MBP, staying true to our roots.
When designing our motorycles, we take care to ensure that there is continuity across the entire range, both in performance and aesthetics. We focus on achieving a cohesive look that runs across each individual bike, flowing seamlessly from the front light to the rear taillights. Each of our models shares the DNA that’s emblematic of our brand and expresses a tangible connection between all motorycles.
We are proud to partner with the best clay model professionals in the industry who utilize advanced techniques taken from both the orthodox and modern traditions of vehicle design and functional sculpture. We preserve the renown Italian attention to detail and are committed to continuing that legacy.
The vision of the upcoming MBP Rosso Stores is to be the new meeting point for riders, fans, and passionate motorcyclists where they can enjoy group rides, events, and presentations within the MBP community. Vehicle service and maintenance will be managed separately at dedicated mechanic garages and workshops.
All MBP Rosso Stores will provide official parts that can be purchased either online and in-person with the opportunity for our riders receive them at the store or delivered to their door. In addition, auxillary parts, performance-boosting accessories, and functional apparel will also be offered at each location.
Vistors to MBP Rosso Stores will have the chance to test ride different models before they make your decision, ensuring that customers make the perfect selection. Other services that improve the unique store experience include functional displays where you can hop on, test out riding positions, and get to know different motorcycle styles first-hand.
MBP Rosso Stores will also serve as collaborative spaces for our community to enjoy and take advantage of new digital services. There will be dedicated live-streaming rooms and facilities for groups to host events and share out their latest news to peers online. With so many activities and resources to choose from, Rosso Stores will facilitate close relationships with our riders and their close-knit communities.
Like modern cars, MBP motorcycles incorporate IOT technology with a geolocation positioning system (GPS) and cellular connection. MBP Connect is an exclusive app that gives MBP vehicle owners new security and ride options once they have completed the brief pre-registration and activation process. The app automatically updates and records routes without the need for a Bluetooth connection since the motorcycle features its own internet connection.